The founding of Appaloo Equestrian

The meeting that changes everything

Like many riders, my journey as a club rider changed in 2011 when I became the caretaker of my mare, Linda. Her arrival in my life was the starting point for so many things. I owe her a lot, and I believe the creation of this platform is part of that too. 💖
The first few months were filled with discoveries, failures, and successes. But soon, I found myself lacking inspiration for our riding sessions. Even worse, when I did come up with exercise ideas, I faced several challenges: either the exercise didn’t match our level, or I didn’t have the necessary equipment to set it up… And it was even more frustrating when I wanted to find session ideas beyond just dressage or jumping!

Le début d'Appaloo Equestrian avec Linda

Combining work and passion

In 2016, I began studying communication and web development. That’s when the first idea for Appaloo slowly started to take shape in my mind. I was missing a tool—so why not create it?
By 2018, I had started my own business as a webmaster and graphic designer. I thrived in the work I loved. Alongside my client projects, Appaloo gradually took up more and more space in my thoughts. My business was growing, bringing me immense joy. As time passed, I felt a growing desire to develop my own project—one that would allow me to fully express my creativity and vision.

Lancement d'Appaloo Equestrian au galop

Let's jump into the gallop

That’s why, in 2022, my partner and I decided to finally dive into the adventure!
He’s a developer, so between the two of us, we have the skills needed to get started!
After several months of work, interrupted by horseback rides and mucking out (because yes, I’m still a rider at heart!), we launched Appaloo Equestrian in March 2023.
The rest, we’re writing it together ;)